For a Customer to Satisfy a Need, He or She

Multiple Choice

For a customer to satisfy a need, he or she will need to search for information about how to satisfy that need. Which of the following is NOT true about the information search process?

A) The customer begins by searching his or her memory for information or experiences to satisfy the need.
B) With the growth in information available on-line, the information search step in the model will be eliminated and the model changed.
C) The information search generally begins with the general and narrows as the customer refines the search.
D) If the customer does not have then information, he or she will search externally, and family and friends will be a reliable source.