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You Can Observe Many Different Personalities Amongst Your Family, Friends

Question 41

Multiple Choice

You can observe many different personalities amongst your family, friends, and acquaintances, but as a marketer you want to know what part of personality most affects buying decisions in a group of people. Which of the following personality aspects most obviously affects purchase behavior the most?


A) Self-image
B) Thought patterns
C) Feelings about buying things
D) Introvert vs. extrovert

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