Multiple Choice
Which of the following is NOT one of the important differences between B2B and B2C marketing?
A) The size of the buying company matters in B2B.
B) Evaluation of alternatives is more complex in B2B.
C) There is more formality, especially in the rules, for B2B.
D) Marketing to a group is important in B2B but has no similar situation in B2C.
Correct Answer:
Verified
Correct Answer:
Verified
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