Question 1

The adoption of an innovation depends on its relative advantage. Which of the following is not generally considered to be a relative advantage?

Accepted Answer

A)   High attribute gap between the innovation and expectations.
B)   High degree of primary benefits.
C)   High degree of secondary attributes.
D)   High degree of non-economic factors. A

Question 2

Open innovation is a two way process in which an organization's knowledge base is made available to others while at the same time the firm can find new sources of potentially useful knowledge from outside.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of these is not an aspect of absorptive capacity in organizations as seen by Zahra and George's model?

Accepted Answer

A)   Recognising
B)   Acquiring
C)   Modernizing
D)   Assimilating
E)   Deploying C

Question 4

Which of these is not an aspect of knowledge flow for innovation?

Accepted Answer

A)   Knowledge brokers
B)   Communities of practice
C)   Gatekeepers
D)   Absorptive capacity
E)   Knowledge supermarkets

Question 5

Which of the following are advantages which might emerge from a process of shared learning? (Several choices may be correct.)

Accepted Answer

A)   challenge and structured critical reflection from different perspectives
B)   different perspectives can bring in new concepts (or old concepts which are new to the learner) 
C)   shared experimentation can reduce perceived and actual costs risks in trying new things
D)   less audio-visual material is needed
E)   there is more chance of getting the right answerF)  shared experiences can provide support and open new lines of inquiry or exploration

Question 6

For successful innovation the ratio between "exploit" and "explore" search behavior should be 80%/20%.

Accepted Answer

A) True 
 B)False

Question 7

Studies of new product development suggest four main types of team structure. which of the following is not a valid description?

Accepted Answer

A)   Functional structure - a traditional hierarchical structure where communication between functional areas is largely handled by function managers and according to standard and codified procedures.
B)   Heavyweight product manager structure - essentially a matrix structure led by a product (project)  manager with extensive influence over the functional personnel involved but also in strategic directions of the contributing areas critical to the project. By its nature this structure carries considerable organisational authority.
C)   Lightweight product manager structure - a project-based structure but where a project manager provides an over-arching functional expertise.
D)   Project execution teams - a full-time project team where functional staff leave their areas to work on the project, under project leader direction.

Question 8

Which of these is not a search pattern associated with emergence and reframing?

Accepted Answer

A)   Working with "extreme users"
B)   Working with markets and users at "the bottom of the pyramid"
C)   Working with your existing best group of loyal customers
D)   Working with new geographical markets

Exam 5: Search Strategies for Innovation, Innovation Networks, Creating New Products and Services