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    Business
  3. Study Set
    Managing Customer Experience
  4. Exam
    Exam 10: The Payoff of IDIC: Using Mass Customization to Build Learning Relationships
  5. Question
    The Difference Between What Customers Want and What They're Willing
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The Difference Between What Customers Want and What They're Willing

Question 16

Question 16

Multiple Choice

The difference between what customers want and what they're willing to settle for is:


A) customer satisfaction
B) customer sacrifice
C) customer experience
D) customer dissatisfaction

Correct Answer:

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