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    Managing Customer Experience
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    Exam 10: The Payoff of IDIC: Using Mass Customization to Build Learning Relationships
  5. Question
    What Primarily Drives the Success of Mass Customization
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What Primarily Drives the Success of Mass Customization

Question 10

Question 10

Multiple Choice

What primarily drives the success of mass customization?


A) customer collaboration
B) offering "bundled" options
C) extensive inventory
D) unique personalization

Correct Answer:

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