Essay
Discuss the four levels of customization, according to Pine and Gilmore. Which types provide the most opportunity for customers to get exactly what they want-and why does this not provide a competitive advantage?
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Q1: Name and fully describe the three levels
Q2: The demand chain includes all of the
Q3: The two kinds of customization that provide
Q4: Failing to align supply-chain management with demand-chain
Q6: On average, an American shopper has to
Q7: Which of the following aspects would be
Q8: Explain how business rules can drive personalization.
Q9: What technique helps customization reduce a company's
Q10: What primarily drives the success of mass
Q11: Creating a customized product for a customer