Marketers of Mountain Dew Launched Ads Featuring a Group of Anonymous

Multiple Choice

Marketers of Mountain Dew launched ads featuring a group of anonymous males- the "Dew Dudes" - participating in extreme sports such as bungee jumping, skydiving, and snowboarding while consuming Mountain Dew to establish a meaningful ________ with its 12-24-year-old target market.

A) brand element
B) internal brand
C) brand asset
D) brand contact
E) brand salience