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    Exam 6: Creating Brand Equity and Identifying Market Segments and Targets
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    At the High-End of Air Travel Is the Private Jet
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At the High-End of Air Travel Is the Private Jet

Question 10

Question 10

Multiple Choice

At the high-end of air travel is the private jet market. International Air Charter and Qatar Executive tap into this ________ market.


A) subsegment
B) diffused preference
C) clustered preference
D) niche
E) unique

Correct Answer:

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