When Kellogs Launched Its Cereal in the Arab World They

Multiple Choice

When Kellogs launched its cereal in the Arab world they employed ________ going to schools and clubs and offering free samples of its cereal, and even educating their potential consumers about how to prepare and eat cornflakes and other cereal.

A) Consumer marketing
B) Grass-roots marketing
C) Differentiated marketing
D) Partner marketing
E) Instructional marketing