Government Published Information and Industry Association Statistics Are Valuable Sources

Multiple Choice

Government published information and industry association statistics are valuable sources of information about a country's key economic, demographic, social, legal and political indicators. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

A) a company can take advantage of government data sources.
B) a company can use its sales force to collect and report data.
C) a company can use online customer feedback systems to collect data.
D) a company can purchase information from outside suppliers.
E) a company can network externally.