A Well-Known Fast Food Chain Wants to Launch a New

Multiple Choice

A well-known fast food chain wants to launch a new franchise in the Arab world; a market already with plenty of fast food available (such as Pizza Hut and Domino's) . Due to this competition, the fast food chain will have to employ a careful ________

A) market entry timing strategy
B) target market analysis
C) geographic rollout strategy
D) marketing plan
E) none of the above