When Kuwaiti Food Company Americana Suggested in the 1980s That

Multiple Choice

When Kuwaiti food company Americana suggested in the 1980s that Cadbury join them in the Egyptian market, Cadbury signed up for a 35 percent share of the new subsidiary. Apart from this share buying strategy, what other options does a company have, in terms of acquisitions, when expanding?

A) enter friendly talks with a competitor
B) innovation imperative
C) launch a new product
D) product development
E) acquire patents and buying a licence/franchise