True/False
Once a customer has been identified as unprofitable, the only rational course of action for management is to drop or abandon that customer.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q4: Biodex, Inc., produces a single product, an
Q5: Lifetime profitability should be the basis for
Q6: It is not unusual to find that
Q7: Alpha Company provides tax planning and consulting
Q8: Joe Wilson is a frequent flier on
Q10: Knotts Woodproducts Company mills and distributes high-quality
Q11: Improving customer retention may have little or
Q12: Once identified, "business-value-added activities" and the costs
Q13: Of the following customer types, which will
Q14: In its strategy map, Southwest Airlines lists