Multiple Choice
Alpha Company provides tax planning and consulting services. Last year, Alpha captured a larger than anticipated share of Mega Company's purchases of such services. In a variance analysis of customer profitability, this difference will be noted by:
A) A favorable customer market share variance.
B) An unfavorable customer market share variance.
C) A favorable customer purchase volume variance.
D) An unfavorable customer purchase volume variance.
Correct Answer:
Verified
Correct Answer:
Verified
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