Question 1

Data produced by focus groups do not need to be analyzed if the moderator followed the focus group outline.

Accepted Answer

A) True 
 B)False

Question 2

In field interviewing, debriefing the respondent is not necessary because the data collected are qualitative in nature.

Accepted Answer

A) True 
 B)False

Question 3

The focus group moderator

Accepted Answer

A)  should be seen as credible by participants. 
B)  should share important demographic characteristics with participants. 
C)  should be skilled in guiding a group in discussion. 
D)  should avoid the spoke-and-wheel pattern of questions and answers. 
E)  all of the above.

Question 4

Explain how the qualitative methods of field interviewing, focus groups, using stories as narratives, and ethnography differ with respect to the distance between the researcher and participants.

Accepted Answer

The answer of Explain how the qualitative methods of field...

Question 5

Explain the similarities and differences among autoethnography, ethnography, and ethnography of communication.

Accepted Answer

The answer of Explain the similarities and differences among autoethnography,...

Question 6

Describe how you would ask individuals to participate in a focus group for a research project.

Accepted Answer

The answer of Describe how you would ask individuals to...

Question 7

Describe the strength and limitations of focus group research.

Accepted Answer

The answer of Describe the strength and limitations of focus...

Question 8

Ideally, participants in a focus group should:

Accepted Answer

A)  have homogeneous backgrounds, but dissimilar attitudes and perspectives. 
B)  have different backgrounds, but similar attitudes and perspectives. 
C)  be selected without any prescreening. 
D)  know the focus group moderator. 
E)  be given the focus group outline before the session.

Question 9

Ethnography is best described as the

Accepted Answer

A)  study of communication in its natural environment. 
B)  holistic description of interactants in their cultural or subcultural environment. 
C)  collection of data with the researcher in the role of the complete observer. 
D)  study of communication phenomena which have been fully explored. 
E)  study of a large number of similar communication events.

Exam 16: Qualitative Methods of Data Collection