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  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    The Brand Name That Appears on a Product May Influence
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The Brand Name That Appears on a Product May Influence

Question 64

Question 64

True/False

The brand name that appears on a product may influence consumers' interpretation of the consumption of this product.

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