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    Consumer Behavior
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    Exam 6: Post-Purchase Processes: Consumption and Post-Consumption Evaluations
  5. Question
    Usage Volume Segmentation Typically Divides Users Into
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Usage Volume Segmentation Typically Divides Users Into

Question 63

Question 63

Multiple Choice

Usage volume segmentation typically divides users into:


A) heavy versus moderate versus light users
B) users versus nonusers
C) frequent versus occasional users
D) maximum versus minimum users
E) None of the above.

Correct Answer:

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