True/False
Confirmation takes place when the product's performance matches expectations.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q3: Negative feelings during product usage are desirable
Q4: Usage expansion advertising attempts to persuade consumers
Q5: Which of the following is a way
Q6: Although satisfaction influences customer retention, it has
Q7: One reason companies should pay attention to
Q9: The net promoter index is calculated by
Q10: Suppose parents wants to decrease the amount
Q11: Why do marketers believe that selling more
Q12: Consumers may not feel the need to
Q13: Expectations do not always bias post-consumption evaluations.