Multiple Choice
Consumers may not feel the need to complain when they:
A) are only mildly dissatisfied.
B) do not believe it's worth their time and effort.
C) do not hold the product directly responsible for their dissatisfaction.
D) B and C
E) A, B, and C
Correct Answer:

Verified
Correct Answer:
Verified
Q7: One reason companies should pay attention to
Q8: Confirmation takes place when the product's performance
Q9: The net promoter index is calculated by
Q10: Suppose parents wants to decrease the amount
Q11: Why do marketers believe that selling more
Q13: Expectations do not always bias post-consumption evaluations.
Q14: Customer delight comes when customers are satisfied
Q15: Beyond understanding the post-consumption evaluations of their
Q16: Which of the following may affect the
Q17: Surprisingly, consumers' product satisfaction has little influence