When Interpreting Customers' Satisfaction Scores for a Particular Company, It

Multiple Choice

When interpreting customers' satisfaction scores for a particular company, it is important to:

A) remember that customer satisfaction is only weakly related to repurchase behavior.
B) examine how these satisfaction scores have changed over time.
C) consider how these satisfaction scores compare with those reported by competitors' customers.
D) B and C
E) A, B, and C