Multiple Choice
The problem with setting consumers' expectations as high as possible is that:
A) it increases the chances of customers being dissatisfied
B) customers end up being spoiled
C) it increases customers' price sensitivity
D) All of the above.
E) None of the above. In fact, there is no problem with setting consumers' expectations as high as possible.
Correct Answer:
Verified
Correct Answer:
Verified
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