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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    The Primary Motivation Behind Pre-Purchase Search Is the Desire to Make
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The Primary Motivation Behind Pre-Purchase Search Is the Desire to Make

Question 26

Question 26

True/False

The primary motivation behind pre-purchase search is the desire to make better product choices.

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