Solved

Under This Evaluation Strategy, the Consumer Simply Counts or Adds

Question 21

Multiple Choice

Under this evaluation strategy, the consumer simply counts or adds the number times each alternative is judged favorably in terms of the evaluative criteria. The alternative having the larger number of positive attributes is chosen.


A) Lexicographic
B) Conjunctive
C) Elimination by aspects
D) Simple additive
E) Weighted additive

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q16: Consumers try to reduce perceived risk by

Q17: When evaluating choice alternatives, consumers may:<br>A) rely

Q18: An important reason why consumers do not

Q19: In this evaluation strategy, cutoffs are established

Q20: There is _ relationship between consumer knowledge

Q22: What is meant by the term pre-purchase

Q23: Haptic information is information acquired through the

Q24: Noncompensatory evaluation strategies are characterized by the

Q25: Cutoffs are an important part of the

Q26: The primary motivation behind pre-purchase search is