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  2. Topic
    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    The Importance Consumers Place on Brand Names and Product Logos
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The Importance Consumers Place on Brand Names and Product Logos

Question 11

Question 11

True/False

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

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