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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation
  5. Question
    Consumers Try to Reduce Perceived Risk by Decreasing the Amount
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Consumers Try to Reduce Perceived Risk by Decreasing the Amount

Question 16

Question 16

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Consumers try to reduce perceived risk by decreasing the amount of search they perform.

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