Multiple Choice
Retrieving knowledge from memory is known as ____. Collecting information from peers, family, and the marketplace is known as ____.
A) initial search; secondary search
B) internal search; external search
C) memory search; reference group search
D) thinking; searching
E) None of the above are correct.
Correct Answer:

Verified
Correct Answer:
Verified
Q28: Consumers always use pre-existing evaluations stored in
Q29: When consumers are unhappy with current brands
Q30: What stage follows search in the consumer
Q31: Which of the following is not a
Q32: Sometimes, consumers buy products they didn't intend
Q34: At what stage during information processing is
Q35: Search is determined by all the following
Q36: Marketers usually are unable to raise consumers'
Q37: _ is an overall evaluation of an
Q38: Repeat purchases can be accomplished with either