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    Business
  3. Study Set
    Consumer Behavior
  4. Exam
    Exam 3: The Consumer Decision Process
  5. Question
    ____ Is an Overall Evaluation of an Alternative
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____ Is an Overall Evaluation of an Alternative

Question 37

Question 37

Multiple Choice

____ is an overall evaluation of an alternative.


A) Motivation
B) Knowledge
C) Attitude
D) Consumer resource
E) None of the above.

Correct Answer:

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