As Per Dick and Basu (1994), Latent Loyalty Exists When

Multiple Choice

As per Dick and Basu (1994) , latent loyalty exists when:

A) Consumers have positive attitude and are not sceptical about the brand
B) Consumers have high relative attitude but low repeat patronage
C) Consumers have low relative attitude and high repeat patronage
D) Consumers have high relative attitude and high repeat patronage