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    Exam 10: Repeat, Loyal and Relational Buying
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    What Are the Main Attributes of Brand-Relationship Quality Reported by Fournier
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What Are the Main Attributes of Brand-Relationship Quality Reported by Fournier

Question 13

Question 13

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What are the main attributes of brand-relationship quality reported by Fournier (1998)?

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As per Fournier (1998), main attributes ...

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