Which of the Following Is Not a Reason for Customer

Multiple Choice

Which of the following is not a reason for customer defection as per Keaveney (1995) ?

A) Customer defects due to mistakes (e.g., billing errors) or other technical problems
B) Customer defects as they perceive employees to be uncaring, impolite, unresponsive and lacking sufficient knowledge
C) Customer defects due to existing provider charging higher prices
D) Customer defects due to their boycotting of the organization