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    Consumer Behaviour
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    Exam 10: Repeat, Loyal and Relational Buying
  5. Question
    Who Said in 2004 That R Should Stand for 'Relevance
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Who Said in 2004 That R Should Stand for 'Relevance

Question 1

Question 1

Multiple Choice

Who said in 2004 that R should stand for 'relevance' and not 'relationship'?


A) Jones and Sasser
B) Humby
C) Brown
D) Keaveney

Correct Answer:

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