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  3. Study Set
    Consumer Behaviour
  4. Exam
    Exam 10: Repeat, Loyal and Relational Buying
  5. Question
    According to Geyskens Et Al
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According to Geyskens Et Al

Question 32

Question 32

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According to Geyskens et al., (1996), commitment involves behavioural, attitudinal, affective and calculative components.

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