True/False
As per Dick and Basu (1994), loyalty exists when consumers have high relative attitude and high repeat patronage behaviour.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q23: As per Dick and Basu (1994) spurious
Q24: Brown's 'unstable loyalty' can also be described
Q25: The marriage age analogy of relational buying
Q26: The Kitten care case study is an
Q27: What is repeat purchasing?
Q29: What is meant by the commitment construct
Q30: Dick and Basu's model depicts hostages, loyalists,
Q31: Fournier describes relational buying of brands in
Q32: According to Geyskens et al., (1996), commitment
Q33: Explain the role of commitment in consumer