Multiple Choice
According to the theory of reasoned action:
A) a person's tendency to buy the product is influenced by media advertisements
B) a person's attitude is determined by their beliefs about the intentions of advertisers
C) a person's attitude is determined by their levels of expertise and familiarity with the brand
D) a person's intention to purchase a brand can be predicted by the person's attitude towards the brand and the subjective norms
Correct Answer:
Verified
Correct Answer:
Verified
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Q7: The bandwagon effect (Nancarrow et al., 2004)
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Q12: What is classical conditioning?
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