The Bandwagon Effect (Nancarrow Et Al., 2004) Explains

Multiple Choice

The bandwagon effect (Nancarrow et al., 2004) explains:

A) the tendency of respondents in attitude research to give the answers they imagine the interviewer wants to hear
B) consumer attitudes towards a brand
C) consumers intentions to purchase a brand on a regular basis
D) the extent to which consumers admire advertising appearing on TV