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  3. Study Set
    Consumer Behaviour
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    Exam 3: Consumer Response to Marketing Actions: 2 Learning and Attitudes
  5. Question
    The Degree of Brand Awareness, Brand Recognition And/or Recall Aroused
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The Degree of Brand Awareness, Brand Recognition And/or Recall Aroused

Question 31

Question 31

True/False

The degree of brand awareness, brand recognition and/or recall aroused in the respondants by the advertisements is a measure of consumer attitude.

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