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    Exam 3: Consumer Response to Marketing Actions: 2 Learning and Attitudes
  5. Question
    Explain the Passive Learning Theory of Krugman (1965)
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Explain the Passive Learning Theory of Krugman (1965)

Question 28

Question 28

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Explain the passive learning theory of Krugman (1965).

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Krugman (1965) argued that when consumer...

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