The Distribution Goal for the Retailer Zara Is to "Have

Multiple Choice

The distribution goal for the retailer Zara is to "have the world's most responsive supply chain." Its team of logistics specialists is constantly tweaking everything from the sequence and size of store deliveries to truck routes and rail configurations during the _____ stage in its marketing management process.

A) evaluation
B) sales management
C) planning
D) implementation
E) forecasting