Pernod Ricard, the French Distiller, Is Planning on Expanding into the Chinese

Multiple Choice

Pernod Ricard, the French distiller, is planning on expanding into the Chinese market. Its goal is $25 million in sales by the end of this decade. During the _____ stage, it would determine if the Chinese market was as profitable as it had hoped.

A) administration
B) evaluation
C) communication
D) implementation
E) delegation