Why Do Misdirected Marketing Efforts Occur

Multiple Choice

Why do misdirected marketing efforts occur?

A) Executives do not understand the exact nature of marketing costs.
B) Management lacks standards for determining how much should be spent on marketing.
C) Management is unaware of the details of the situation.
D) Management has inadequate tools for controlling marketing costs.
E) Any of the above can result in misdirected marketing efforts.