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In Marketing Cost Analysis by Territories, the Contribution-Margin Approach

Question 116

Multiple Choice

In marketing cost analysis by territories, the contribution-margin approach:


A) is a reasonably good method for allocating fixed costs among territories.
B) allocates all costs among the various territories.
C) calls management's attention to how much a territory is contributing to overhead expenses.
D) is a good approach to use when deciding whether to expand the production facilities in a particular territory.
E) enables managers to determine the net profit of each territory being studied.

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