When a Marketing Cost Analysis by Territories Shows a Given

Multiple Choice

When a marketing cost analysis by territories shows a given territory is not profitable, which of the following actions should be taken as a last resort?

A) Use direct marketing instead of personal selling in that territory.
B) Adjust territorial boundaries.
C) Use middlemen instead of a direct channel of distribution.
D) Adjust the promotional program for that territory.
E) Abandon the territory entirely.