Multiple Choice
Blue Bird Corporation manufactures bodies for school buses, the Q-Bus shuttle, and the Wanderlodge luxury recreational vehicle. Which form of organization would be best for Blue Bird's sales force?
A) one based on sales force abilities
B) one based on geographical territories
C) one based on the number of competitors
D) one based on size of customers
E) one based on product specialization
Correct Answer:

Verified
Correct Answer:
Verified
Q163: GDS Seating Inc. makes seats for football,
Q164: Which of the following statements about marketing
Q165: Direct costs used in marketing cost analysis
Q166: Which sales force deployment approach is most
Q167: Krista laughed when she read the notice
Q169: The Grand Casino in Tunica uses hosts
Q170: When a marketing cost analysis by territories
Q171: If the health care division at 3M
Q172: If a middle-level manager from the 1950s
Q173: The iceberg principle is an analogy that