Coca-Cola Still Produces Tab, a Diet Drink, for a Small

Multiple Choice

Coca-Cola still produces Tab, a diet drink, for a small group of very brand loyal customers. If a sales volume analysis shows the product to be unprofitable, why would Coke keep producing Tab?

A) The economic order quantity for Tab is low.
B) Tab has a low break-even point.
C) Coca-Cola does not have any other brands diet soda on the market.
D) The demand for soda is inelastic.
E) None of the above reasons explains why Coke keeps making Tab.