Which of the Following Statements About Marketing Audits Is True

Multiple Choice

Which of the following statements about marketing audits is True?

A) A marketing audit is a brief review of the marketing department's organization to determine whether it is customer-oriented.
B) A marketing audit can easily be performed every 6 months.
C) A marketing audit is a highly overrated evaluative tool of management.
D) A marketing audit can be used to predict future opportunities as well as to identify current trouble areas.
E) A marketing audit is a cursory examination of an organization's internal environment.