Cummins Engine Company Uses _____ Distribution in Business-To-Business Markets

Multiple Choice

Cummins Engine Company uses _____ distribution in business-to-business markets. Its sales force is knowledgeable about maintenance costs and other technical information. They sell the Cummins engine straight to Navistar, Chrysler, Volvo-GM, and Kenworth.

A) selective
B) indirect
C) horizontal
D) direct
E) administered