A Vertical Marketing System

Multiple Choice

A vertical marketing system:

A) was the dominant form of distribution until the advent of the horizontal marketing system.
B) evolved because producers were not concerned with the needs of their middlemen.
C) requires all marketing functions be performed by the wholesaler.
D) is a loosely coordinated distribution channel that allows retailer and wholesaler participants to retain their freedom.
E) is used to improve operating efficiency and marketing effectiveness.