Multiple Choice
Which of the following statements about shopping goods is True?
A) Individual retailers typically carry one and only one brand of a shopping good.
B) Shopping goods typically have a low unit price.
C) Consumers use comparison shopping when purchasing a shopping good.
D) Shopping goods are not greatly affected by changes in fashion and fad.
E) Manufacturers have sole promotional responsibility for shopping goods.
Correct Answer:

Verified
Correct Answer:
Verified
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