Multiple Choice
The target market for a brand new combined fitness and diet program is young professionals between the ages of 25 and 30 with annual incomes of more than $30,000. The company marketing this program has decided to use billboards and radio advertising to reach this group rather than personal selling. Given this information about the target market for the program and the types of promotion that will be used to reach this target market, which of the adopter categories is this target market?
A) early adopters
B) innovators
C) laggards
D) early majority
E) late majority
Correct Answer:
Verified
Correct Answer:
Verified
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